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ALL ACCESS PASS: All lessons, all audio interviews, and all Meet The Sponsors recordings

$297
$297
6 ratings

The #1 online resource for race teams and drivers seeking sponsorships 

You'll learn what sponsors want, why brands sponsor, and how to get them to sponsor you.

You will learn why you should never offer "exposure," how to create decks that attract attention and write proposals that sell. You'll learn how to quantify and value tangible and intangible assets, and how to accurately price your race program.

You will learn what to include in proof of performance reports so sponsors renew annually or sign long-term deals.

You will learn why you need to know a company's fiscal budget cycle, why marketing directors don't call back after you reach out to them, how to get the most out of social media, and you'll hear advice from champions, legends, marketing directors, CEO's, and company founders. 


Sponsorship 101 Lessons 

1 Overview of Motorsports Marketing

2 How to Lose a Sponsorship from American Express

3 Why Companies Sponsor Drivers

4 Creating Decks that Attract Sponsors

5 Writing Proposals that Sell Sponsorships

6 Retaining Sponsors with Proof of Performance Reports

7 Tips, Advice from the Pros, and Stories


Taped interviews:

8 Ken Block Explains How to Think About Sponsorship

9 What does Toyota look for when sponsoring drivers?

10 (Video update) What does K&N Filters look for when sponsoring drivers?

11 The Importance of Building Your Personal Brand - Matt Martelli

12 Understanding Monster Energy's Focus on Brand Marketing

13 Troy Lee Explains Creating Partnerships That Benefit Both Sides

14 The Power of Having Fans - SEMA Interview

15 How Networking Will Boost You Forward - Ron Capps

16 How Stanley Black & Decker Finds Drivers to Sponsor

17 Why Hewlett Packard Markets in Motorsports


Exclusive Meet The Sponsors recordings:

18 How to get sponsored by Permatex and Lucas Oil

19 How to get sponsored byTitan Fuel Tanks and Vision Wheel

20 How to get sponsored by Coca-Cola

21 How to get sponsored by BFGoodrich / Michelin

22 How to get sponsored by Mechanix Wear 

23 How to get sponsored by Eibach Springs

24 How to get sponsored by VP Racing Fuels

25 Bob Walker (Brian Deegan's agent) explains everything you need to know about agents and agencies

26 How to get sponsored by Polaris

27 How to get sponsored by AEM Performance Electronics

28 ... more videos added after every live webinar

All future Meet The Sponsors recordings are included with the ALL ACCESS PASS.


NOTE FROM ALEX: 2020 was the worst year in history for selling sponsorships. It was also game-changing when it comes to the value of online content. Online digital presence is now a must for you, your sponsors, and ME! So I started creating content to help racers. The content is what you need to raise money from sponsors, but be patient with the early presentations. They are amateur at best.

I hate speaking into cameras, so my nervousness is obvious in the early recordings. It's like your first interview in front of crowded grandstands. The good news is, I'm getting more comfortable with time, so the newest recordings are much better than the early ones.

But that doesn't matter because technology is not as important to for me as the content. Technology will always change, but the content is what closes deals. This content is exclusive. It's effective. I'm sharing all the techniques and strategies that helped me go from never getting call backs after sending out a deck to always having sponsors answer the phone when I call. When people know you, they'll do the same. These lessons will help you help them get to know you.

Sponsor dollars are great, but you're going to race anyway, so it's only the icing on the cake. The real value of sponsorship comes from respect, credibility, and your new partner's network of resources.

The pride in representation creates confidence on the track and when interacting with fans. It improves your value to everyone -- your sponsor, the fans, and you. If you look for the right partner, instead of looking for money, your program and income will grow for the rest of your career. And you'll never have to stick your hand out asking for money ever again! Now you can spend more time practicing and wrenching than knocking on doors and chasing cash.

A seed becomes a tree. A tree becomes an orchard. Plant the right seed with the right sponsor and grow together. HOW TO DO IT is what these video lessons, audio recordings with sponsorship directors, and new Meet The Sponsors webinar recordings will teach you.

I will keep adding as many resources to this platform as time allows. If you have questions about anything, let me know. I'm here to help.

Alex

$297
$297

ALL ACCESS PASS: All lessons, all audio interviews, and all Meet The Sponsors recordings

The #1 online resource for race teams and drivers seeking sponsorships 

You'll learn what sponsors want, why brands sponsor, and how to get them to sponsor you.

You will learn why you should never offer "exposure," how to create decks that attract attention and write proposals that sell. You'll learn how to quantify and value tangible and intangible assets, and how to accurately price your race program.

You will learn what to include in proof of performance reports so sponsors renew annually or sign long-term deals.

You will learn why you need to know a company's fiscal budget cycle, why marketing directors don't call back after you reach out to them, how to get the most out of social media, and you'll hear advice from champions, legends, marketing directors, CEO's, and company founders. 


Sponsorship 101 Lessons 

1 Overview of Motorsports Marketing

2 How to Lose a Sponsorship from American Express

3 Why Companies Sponsor Drivers

4 Creating Decks that Attract Sponsors

5 Writing Proposals that Sell Sponsorships

6 Retaining Sponsors with Proof of Performance Reports

7 Tips, Advice from the Pros, and Stories


Taped interviews:

8 Ken Block Explains How to Think About Sponsorship

9 What does Toyota look for when sponsoring drivers?

10 (Video update) What does K&N Filters look for when sponsoring drivers?

11 The Importance of Building Your Personal Brand - Matt Martelli

12 Understanding Monster Energy's Focus on Brand Marketing

13 Troy Lee Explains Creating Partnerships That Benefit Both Sides

14 The Power of Having Fans - SEMA Interview

15 How Networking Will Boost You Forward - Ron Capps

16 How Stanley Black & Decker Finds Drivers to Sponsor

17 Why Hewlett Packard Markets in Motorsports


Exclusive Meet The Sponsors recordings:

18 How to get sponsored by Permatex and Lucas Oil

19 How to get sponsored byTitan Fuel Tanks and Vision Wheel

20 How to get sponsored by Coca-Cola

21 How to get sponsored by BFGoodrich / Michelin

22 How to get sponsored by Mechanix Wear 

23 How to get sponsored by Eibach Springs

24 How to get sponsored by VP Racing Fuels

25 Bob Walker (Brian Deegan's agent) explains everything you need to know about agents and agencies

26 How to get sponsored by Polaris

27 How to get sponsored by AEM Performance Electronics

28 ... more videos added after every live webinar

All future Meet The Sponsors recordings are included with the ALL ACCESS PASS.


NOTE FROM ALEX: 2020 was the worst year in history for selling sponsorships. It was also game-changing when it comes to the value of online content. Online digital presence is now a must for you, your sponsors, and ME! So I started creating content to help racers. The content is what you need to raise money from sponsors, but be patient with the early presentations. They are amateur at best.

I hate speaking into cameras, so my nervousness is obvious in the early recordings. It's like your first interview in front of crowded grandstands. The good news is, I'm getting more comfortable with time, so the newest recordings are much better than the early ones.

But that doesn't matter because technology is not as important to for me as the content. Technology will always change, but the content is what closes deals. This content is exclusive. It's effective. I'm sharing all the techniques and strategies that helped me go from never getting call backs after sending out a deck to always having sponsors answer the phone when I call. When people know you, they'll do the same. These lessons will help you help them get to know you.

Sponsor dollars are great, but you're going to race anyway, so it's only the icing on the cake. The real value of sponsorship comes from respect, credibility, and your new partner's network of resources.

The pride in representation creates confidence on the track and when interacting with fans. It improves your value to everyone -- your sponsor, the fans, and you. If you look for the right partner, instead of looking for money, your program and income will grow for the rest of your career. And you'll never have to stick your hand out asking for money ever again! Now you can spend more time practicing and wrenching than knocking on doors and chasing cash.

A seed becomes a tree. A tree becomes an orchard. Plant the right seed with the right sponsor and grow together. HOW TO DO IT is what these video lessons, audio recordings with sponsorship directors, and new Meet The Sponsors webinar recordings will teach you.

I will keep adding as many resources to this platform as time allows. If you have questions about anything, let me know. I'm here to help.

Alex

6 ratings
Available to stream instantly
Watch link provided after purchase
  • 100% Satisfaction Guaranteed

  • Ryan Beat, 2x Pro Lite Champ
    "A pretty killer workshop. I guarantee you'll learn something."
  • Joe Bowman, Slime
    "If you want to make more money and get sponsorships, take this series."
  • Tony Yorkman, K&N Filters
    "Sign up and start learning today on how to be a great marketing partner."
  • Vince DeJong, DeJong Racing
    "Answered so many questions of what we've been doing wrong all these years."
  • Eric Seibold, Permatex
    "Can't say enough good things about this course."
  • Susan Wade, NHRA Reporter
    "Alex tells you what to do, when to do it, and why you're doing it."
  • Justin Windbigler, Racer
    "I highly recommend it. This workshop will pay for itself with the first sponsor you land."
  • 100% Satisfaction Guaranteed
  • Ryan Beat, 2x Pro Lite Champ"A pretty killer workshop. I guarantee you'll learn something."
  • Joe Bowman, Slime"If you want to make more money and get sponsorships, take this series."
  • Tony Yorkman, K&N Filters"Sign up and start learning today on how to be a great marketing partner."
  • Vince DeJong, DeJong Racing "Answered so many questions of what we've been doing wrong all these years."
  • Eric Seibold, Permatex"Can't say enough good things about this course."
  • Susan Wade, NHRA Reporter"Alex tells you what to do, when to do it, and why you're doing it."
  • Justin Windbigler, Racer"I highly recommend it. This workshop will pay for itself with the first sponsor you land."

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