How to Get Sponsored by K&N

Tony Yorkman, Sr. Partnership Manager at K&N Engineering explains:

How to get a sponsorship from K&N.

Why it's important to know "the plan," and what the plan is.

What Tony looks for in a deck and what he expects in a proposal.

Why he sponsors a lawnmower racer.

How he choses 50 teams to represent the brand from over 500 decks and proposals he receives each year.

How Martino Motorsports flourished during the pandemic when races were cancelled and all events were put on hold.

How to get a relationship started with K&N.

The importance of metrics and proof of performance reports.

When and why he issues single-year sponsorships versus multi-year.

Why sponsorship is "not about logos."

Why a majority of K&N's sponsorships this year are smaller programs.

Why K&N sponsors Vaughn Gittin Jr.

His views on SIM racing and the likelihood of getting a sponsorship.

What K&N stands for (you better know it if you want to be sponsored by them!).

How K&N grades the performance of each sponsored athlete.

Why it's too late to ask for a sponsorship at SEMA or PRI.

When K&N's fiscal year is and when they do budgets and allocate marketing expenses.

The best way to use SEMA and PRI to meet sponsorship decision-makers.ff

Why it's never too early or too late to get a conversation about sponsorship started.