How to Get Sponsored by Eibach Springs

Mark Krumme, Head of Marketing at Eibach, North America explains:

Why Eibach prefers to call their relationships with teams "technical partnerships."

How "the will to win" is as important as generating good content.

What he expects from Eibach's 200+ individual drivers and teams.

How Eibach can add value to a team by amplifying their results through social media.

How he and David, Eibach's sales manager, work together to review teams and figure out who is the best fit for the company's culture.

Why Eibach Springs sponsors Bryce Menzies, Casey Currie, Jason Coleman, and Shea Holbrook.

What kind of content he likes to see from teams and what types of videos are most valuable.

Why co-branded content is harder to use and needs special permission from the media provider.

How Robby Gordon helps Eibach Springs develop new products.

That sponsorship requests rose from an average of 20 per week to over 50.

How the definition of sponsorship has changed.

Why you should NEVER put the word "sponsor" in a first communication with Mark.

What kind of communication Mark prefers and the best way to reach out to him.

How SEMA and PRI are different and what that means when you're looking for sponsors at the trade show.

How he will verify all the information you send about yourself, occasionally even Googling your name while on a first call with you.

Why Eibach's sponsorships are all in-kind product deals, instead of financial.

That Eibach has two sponsorship budgets, one for marketing and one for motorsports.

Eibach Spring's fiscal year, budget cycle, and the best time to approach them for sponsorship.

What market Eibach is focused on this year.

What to do if it looks like you are not going to fulfill all your deliverables in your sponsorship agreement. 

What's next on Eibach's schedule and where you can meet up with Mark in person.