Brian Deegan's Agent Explains Agents and Agencies

Super-agent Bob Walker, who represents the Deegans, explains his secrets to successful sponsorships. Learn:

What Bob's agency, Connexions, does for clients, from managing their businesses to raising money.

How COVID changed the marketing and sponsorship world.

Why Brian Deegan doubled down on social media during the pandemic.

How some brands now find the Deegans for sponsorship, instead of vice-versa.

The most effective ways on social media to reach out to potential sponsors.

Why sometimes you just need to knock a little harder to get that first meeting.

What monthly metrics Bob's agency keeps track of.

How Bob got Hailie Deegan on the cover of Sports Business Journal.

Why it's critical to build a social media base--and how to do it.

Why it's important for athletes to build their own social media, instead of paying a third party to do it.

Why Bob prefers LinkedIn when he wants to get to know a new marketing director.

How Bob uses Hookit to get more effective social media results.

How agents and agencies get paid.

How Hailie Deegan got a ride in one of Tony Stewart's SRX events.

How Bob got Toyota to sponsor Supercross almost 20 years ago and why Toyota sponsors motorcycle racing.

What sponsors expect after ever race.

What kind of proof of performance reports the agency provides sponsors.

Why sizzle reels are not as important as good social media.