How to Get Sponsored by Mechanix Wear

Shawn Douphner, Marketing Director, and Jordan Dull, Director of Global Sponsorships of Mechanix Wear explain:

Why Mechanix Wear renewed their NASCAR sponsorship during Covid, what the sponsorship seeks, and how the deliverables focused on digital and social content.

The rationale of Mechanix Wear’s new sponsorship in 2021 of PBR.

How many partnership requests they get every day and how many of them end up as product sponsorships.

Why they approach some drivers for sponsorship—what the drivers do to get their attention.

How tagging Mechanix Wear in your social media posts can lead to an unsolicited sponsorship.

How to stand out in a “sea of emails” and calls.

Why the company does not run very many traditional advertisements anymore and what they’re doing instead.

How to use the company’s philosophy, “championing those who work with their hands,” guides aspirational content from teams.

That they need brand ambassadors to promote their new welding gloves.

Why integrating new product launches with partners, influencers, and ambassadors is “huge.”

What turns them off when they see it in a deck—what not to do!

What to do when first reaching out to them (instead of making a pitch) and the best time to introduce yourself.

When their budgets are finalized and when they make sponsorship decisions.

How often they receive Proof of Performance reports, in what formats, and what they want to see.

How their social media agency helps them find athletes to sponsor.

The best ways to contact them through email and social media.

The different types of DIY’ers that use gloves and therefore could get sponsored.

How sponsorships for different types of companies are structured differently.

What’s next on their schedules and where to potentially meet them in person at upcoming events, including SEMA.

Last minute words of advice for racers seeking sponsorship.